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Are Private Social Networks the Way Forward for Brands?
Melanie Mohr 4/12/23 Melanie Mohr 4/12/23

Are Private Social Networks the Way Forward for Brands?

Advice for brands to adapt their content strategy to the changing social media landscape, and embrace the trend towards private social networks.

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Crypto… but Make It Consumer: Beyond Web3’s Ownership Narrative
Melanie Mohr 4/3/23 Melanie Mohr 4/3/23

Crypto… but Make It Consumer: Beyond Web3’s Ownership Narrative

Let’s talk about web3 from the perspective of consumers and explore some of the unique selling propositions (USPs) that take the conversation beyond ownership.

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The Rise of Community-Driven Marketing in Web3
Melanie Mohr 3/23/23 Melanie Mohr 3/23/23

The Rise of Community-Driven Marketing in Web3

Web3 has ushered in a new era of community-driven marketing.

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The Future of Decentralized Advertising in Web3
Melanie Mohr 3/17/23 Melanie Mohr 3/17/23

The Future of Decentralized Advertising in Web3

Decentralized advertising in web3 has the potential to revolutionize the way that brands, platforms and users interact.

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The Role of UGC in the Post-Advertising Era
Melanie Mohr 3/1/23 Melanie Mohr 3/1/23

The Role of UGC in the Post-Advertising Era

Today’s youth is rising up to drive demand for social media monetization models that no longer rely on traditional advertising.

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Build Like Crypto-Natives, Think Like Consumers: Advice For Web3 Projects As The Bear Cycle Bites
Melanie Mohr 2/10/23 Melanie Mohr 2/10/23

Build Like Crypto-Natives, Think Like Consumers: Advice For Web3 Projects As The Bear Cycle Bites

Why We’re Replacing Traditional Ads With A More Human Touch

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Content Creators: The Ultimate Marketers for Web3 Projects
Melanie Mohr 2/10/23 Melanie Mohr 2/10/23

Content Creators: The Ultimate Marketers for Web3 Projects

Why We’re Replacing Traditional Ads With A More Human Touch

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What We’ve Learned From Two Years Of WOM Protocol Being Integrated Into YEAY
Melanie Mohr 2/10/23 Melanie Mohr 2/10/23

What We’ve Learned From Two Years Of WOM Protocol Being Integrated Into YEAY

Why We’re Replacing Traditional Ads With A More Human Touch

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Why We’re Replacing Traditional Ads With A More Human Touch
Melanie Mohr 3/11/19 Melanie Mohr 3/11/19

Why We’re Replacing Traditional Ads With A More Human Touch

Why We’re Replacing Traditional Ads With A More Human Touch

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